Back In The Game

So, I took the plunge and decided to take a contract with an advertising agency (Euro RSCG) to create flash pieces for a pitch. At first, I was wondering why I would do such a thing knowing that the work would be a bunch of banner ads and micro-site landing pages. The bane of my existence, I’m used to building RIA’s with Flash not the annoying things that people complain about Flash. Nevertheless, I took the gig and was introduced to a Flash tool that would make my life easier in the long run. At first I started out as a designing engineer does, over designing and complicating the project by scripting up all the banner animations and landing pages. A big time waster, knowing that pitch work is usually thrown away. It wasn’t until I was shown the light by a fellow art director Matthew Davis who introduced me to the FlashEff2 component. When it comes to rapid application of custom,quality Flash animations and effects, FlashEff sets the bar really high.

I was amazed on how easy it was to use. It’s a component and interactive tool that enables you to create effects and animations by simply dragging the component on a MovieClip and selecting from a number of effects from the flashEff panel. This by far is the most efficient way to create banners from a designer perspective. Simply layout your banner and select the effect.


It enables you to have control of the animations or effect, including the timing of the tween.


It also lets you set styles to buttons where you only have one state. Some of the button styles can be cheesy and break UI standards, but there are a few that work pretty well.


Another cool feature is the FlashEff commands. You not only can set it for Buttons but on Show/Hide transitions too, triggered by transitionStart or transitionEnd events, which is similar to the other tween engines onComplete commands. You can save custom effects to extend your effects library. Overall if you are stuck in the world of flash banners or if you want an easy to use Flash effect or animation with out scripting AS 3, I would highly recommend FlashEff. This is one great component that will get some use!

IDE Version: Adobe Flash CS3, Adobe Flash CS4
Action Script Version: AS3.0
Flash Player Version: Flash Player 9, 10, +
Also works on AIR and various Stand Alone players

Premium: $99.00
Tweak: $199.00
Premium plus: $279.00

Thanks to Matthew I was able to get my hands on the premium version, tho I am thinking about purchasing the Premium Plus because it enables the ability to save custom presets and the ability to tweak the effects. It’s worth every penny.

2 thoughts on “Back In The Game

  • September 21, 2009 at 3:38 am
    Permalink does have a great collection of flash components but don’t you think the price is to high for them?

    • September 21, 2009 at 12:40 pm

      It may seem a bit steep, but I think the premium version is worth the value. It’s a time saver, it’s interface is intuitive and its easy to use. The developers obviously spent a good amount of time developing the app. As stated, If you are a designer at an agency and are responsible for outputting endless web banners, this component will be your best option.


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